Yes, your strategy should have a “Plan” But, what’s the difference?
Pretty simple! Your marketing strategy gives an overview of the reasons why your team needs certain resources, takes specific actions, and has certain goals.
Your marketing plan is the certain actions you need to take to achieve your strategy.
Buyer personas have critical psychographic and demographic information, like age, job title, location , income, interests, and challenges.
Your marketing strategy goals reflects your business goals.
Whatever your goals, identify them and understand how your marketing team can work to achieve them.
Once you identify your goals, make sure to have the appropriate tools to measure the success of your goals.
Social media schedulers can give you analytics to help you track your audience, what they like and what they don’t, and how to enhance your marketing strategy.
Your marketing strategy must include topic clusters, goals, format, and channels for each piece of content.
Make sure to include which challenge your content is solving for your buyer persona.
FIKRA is here to help you have the best marketing strategy for your business!
We can unite our marketing efforts to help your business skyrocket.
Our experienced marketing team is ready to help you create your marketing strategy, set your goals, and achieve all of them!